Gyaru as a subculture has a long history in Japanese fashion.
Although it is most commonly known by the rendition that peaked in the 1990s,
it has actually existed in different forms since the creation of its name in 1968.
At its height in the 1990s, the style was popular with music groups and actresses.
The style is known for its rebellious outfits that went against popular Japanese beauty standards,
such as tanned skin and big hair. Although old looks were extreme,
the style became less extreme as time went on. Due to that,
the gyaru subculture also started to categorize its members into
kuro (dark) and shiro (pale) gyaru depending on the presence of a tan.
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