Jirai Kei is a younger fashion subculture
that originated in Japan's Kabukicho district
and first spread in popularity in the early 2020s.
Its initial style consisted out of Dark Girly fashion
but with an own spin to it that made the wearer appear distinctly Jirai
even from just a glance. However, with the increasing mainstream awareness
the subculture has undergone multiple changes in regards to its style
and a wider variety of fashions are now worn.
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